Why the heck is a knife company attending a watch fair?
At GiantMouse Knives, we are brimming with excitement as we gear up for our forthcoming exhibition at the Wind Up Watch Fair in Chicago, taking place from July 14 to July 16. As we prepare for this event, it feels like the perfect moment to reflect on our origin story - a tale that unfolds at the intersection of precision, artistry, and craftsmanship, realms intrinsic to both the watch and knife industries.
The tale begins many years ago, fittingly, at a show – a New York Custom Knife show. On this fateful day, our then-unknown-to-each-other founders found a common thread that bound them together – each wore a Panerai watch. This shared affinity for such a well-respected name in horology not only unveiled a collective interest in the world of timepieces but also a mutual respect for the precision, artistry, and craftsmanship intrinsic to both watch and knife industries.
The intersection of these two spheres, seemingly distinct yet bound by a shared appreciation for intricate design and high-quality manufacturing, became the cornerstone of the friendship among our founders and the inspiration for the GiantMouse brand. Both watches and knives capture the intrigue of their respective enthusiasts through their blend of aesthetics, precise engineering, and utility by design.
It's crucial to note the individual passions of our founders, Jim Wirth, Jens Ansø, and Jesper Voxnaes, that contribute to the essence of GiantMouse. Not merely admirers, each of them has been an ardent collector of fine watches for many years. Just like knives, they've come to appreciate watches as more than simple tools; they see them as an embodiment of craft and precision, a balance of functionality and beauty.
The thrill of the hunt for a unique timepiece, the anticipation leading up to the moment of acquisition, and the joy derived from owning and wearing these incredible examples of craftsmanship mirrors the experiences many of our knife enthusiasts have expressed. Every new watch in their collection is a story, a tangible representation of a moment in time that evokes memories and emotions. This deep, personal connection to the pursuit and appreciation of unique timepieces has shaped their perspective on designing and producing knives that provide similar experiences for our customers. So, when you see GiantMouse at a watch fair, know that it's not just about the blades. It's a reflection of a deeper passion that continues to inspire our journey.
Today, it is this cross-pollination of interests that drives GiantMouse, a high-end knife brand, to stand alongside illustrious watch brands such as Zodiac, Bulova, Citizen, Oris, Benrus and dozens more, at the Wind Up Watch Fair. Our experience at the previous show in San Francisco in April 2023 opened up a delightful exchange with watch and knife enthusiasts alike, and it has led us to sign up for the Chicago and New York shows this year.
Hosted by Worn & Wound, the Wind Up Watch Fairs are free and open to the public, offering a stage to a variety of remarkable watch brands and, of course, our own lineup of GiantMouse knives. The Chicago fair will take place at Venue West, 221 N Paulina Street, running from 12 pm to 6 pm on Friday and Saturday, and from 12 pm to 5 pm on Sunday.
As we prepare to exhibit at the Wind Up Watch Fair in Chicago, we invite you to partake in the ongoing story of GiantMouse. Join us in celebrating the intricate dance between the worlds of watches and knives, as we bring full circle the journey that began with a chance encounter at a knife show, and has now blossomed into a standing partnership with Worn & Wound.
We look forward to seeing you in Chicago later this month, or in New York in October, ready to explore a diverse array of finely-crafted timepieces and the distinct, meticulously-designed blades of GiantMouse.