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A Letter From the CEO: 2022 Done Right!

A Letter From the CEO: 2022 Done Right!

2022 was a BIG year for GiantMouse, and we couldn't have done it without the incredible support from all of you - our amazing customers, fans, and followers. A special thank you to everyone who is part of the GiantMouse family - your unwavering devotion has been absolutely awe-inspiring! So, where do we begin? The launch of our mobile app, bringing our fulfillment in-house, our first pop-up tour?! 

Launching our mobile app on the App Store and Google Play Store at the start of this year has been a real joy - we're thrilled to be a part of your daily lives, and love offering exclusive goodies for all of the users of our app. But that's just the beginning! If you’re not already a GiantMouse App user, opt in now so you don't miss out on all the incredible app experiences coming in 2023.

The GiantMouse team was thrilled to embark on a cross-country tour during September and October, where we held pop-up shops at Filson’s retail stores in Manhattan, Boston, Seattle and Portland! While we had the privilege of connecting with many of you on our journey, we also raised $10,000 for the National Forest Foundation’s Burley Mountain Fire Lookout Tower Restoration project through the sale of the exclusive Filson Edition Brass Clydes.  Thank you to everyone who came out to see us at one of the Filson events to be part of something truly special!

GiantMouse also took a huge step forward with customer satisfaction in 2022 by bringing our fulfillment operations completely in-house. We are already seeing the positive results of this decision, from improved post-purchase customer experiences to feeling much closer to those who support us!  We're looking forward to bringing you behind the scenes at our new Lansing, Michigan HQ a bit more in 2023!  Who knows, maybe there’s a Michigan get-together to be had.

This year has been a sharp one for us, full of new and exciting designs! From the tiniest blade in our range (Nibbler), to our first ever cross-bar lock design (Nazca), to our largest fixed blade (GMF4 Camp Knife)!  It's been so much fun for us to watch you use and enjoy these new designs through your social media posts.  But that's not where it ends - 2023 is set to be even bigger and better as we are already well into production of some awesome new designs you won't want to miss out on!

Finally, GiantMouse has had a remarkable year of recognition as a leader among premium knife brands! 

We were honored to be featured on the covers of both Knives Illustrated and Blade Magazine in 2022, and were especially thrilled to be featured in Men's Journal. Moreover, for the second consecutive year, GiantMouse was ranked in Inc Magazine’s annual list of the 5000 Fastest Growing Private Companies. 

We are incredibly grateful to all our media partners who acknowledged our brand during 2022 through their engaging articles and reviews.

We have already kicked-off 2023 with an ambitious set of goals and objectives for the GiantMouse brand.  Our annual calendar is quickly filling up with travel plans for shows and events, most of which will include opportunities for us to spend even more time in person with many of you.

Thank you again for all of your support!  We wish all of you a very Happy and Healthy New Year!

Jim Wirth

CEO - GiantMouse Knives


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